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How to Write Effective Meta Descriptions for SEO (+ Examples)

When putting together content for your website, you may find that the task of crafting meta descriptions places a giant question mark above your head. What are they for, really? What purpose do they serve? And how on earth do you write a good one? 

Lucky for you, these questions and more are what we’ll be answering here today. With a few guidelines in mind and some tips and tricks up your sleeve, you’ll be a meta description writing pro in no time. Or, at the very least, you’ll be competent at the task. 

Let’s go!

What is a Meta Description?

Starting out with a solid definition is often the best way to establish footing when learning about a new subject. It helps to clear up any potential confusion, too. So, in case you didn’t know, a meta description is an HTML tag that describes what a web page is about in 160 characters or less. These brief tidbits appear in search engine results, typically directly beneath the clickable web page headline. 

If you want to see a meta description as coded on a website for yourself, just go to any site you prefer then right-click on the page and select either View Source or View Page Source. This gives you access to the HTML of a given page. Look for the meta description tag. It should look similar to this: 

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